In the UK’s competitive food delivery and takeaway market, packaging is no longer just a container—it’s a silent brand ambassador. From customer experience to food safety, sustainability, and repeat orders, the right packaging can make or break a takeaway business.
Yet, many UK takeaways unknowingly make costly packaging mistakes that hurt their brand, profits, and customer loyalty. Let’s explore the most common packaging mistakes UK takeaways make—and more importantly, how to fix them.
Fish and Chips Box
1. Choosing Packaging That Leaks or Loses Shape
One of the most frequent complaints customers have is leaking food packaging. Curry spilling into bags, oil seeping through boxes, or containers collapsing during delivery can instantly ruin the dining experience.
Why this is a problem
Poor food presentation
Increased refunds and complaints
Negative online reviews on Deliveroo, Uber Eats, and Just Eat
How to fix it
Use leak-proof containers with secure lids
Opt for high-quality paper takeaway packaging with grease resistance
Choose containers designed specifically for saucy or oily foods
2. Using the Wrong Packaging for Hot and Cold Foods
Many takeaways use the same container for all food types, which leads to soggy chips, cold meals, or condensation issues.
Why this is a problem
Hot food loses heat too quickly
Cold food sweats and becomes soggy
Poor food quality on arrival
How to fix it
Use vented containers for hot foods
Choose insulated takeaway packaging for deliveries
Use separate packaging solutions for hot and cold items
3. Ignoring Sustainable and Eco-Friendly Packaging
UK consumers are increasingly eco-conscious. Using plastic-heavy or non-recyclable packaging can push customers away—especially younger, environmentally aware audiences.
Why this is a problem
Damages your brand image
Can violate UK sustainability regulations
Missed opportunity to attract eco-conscious customers
How to fix it
Switch to eco-friendly takeaway packaging
Use plastic-free, compostable, or recyclable paper packaging
Clearly communicate your sustainable packaging choices on menus and websites
4. Over-Packaging (Wasting Money and Materials)
Some takeaways use too many layers—plastic tubs inside boxes inside bags—driving up costs and waste.
Why this is a problem
Higher packaging costs
Increased environmental footprint
Customers perceive it as wasteful
How to fix it
Use right-sized packaging
Choose multi-purpose food containers
Audit your packaging usage to eliminate unnecessary layers
5. Not Branding the Packaging
Unbranded packaging is a missed marketing opportunity. Every takeaway order is a chance to reinforce your brand.
Why this is a problem
Low brand recall
No differentiation from competitors
Missed social media exposure
How to fix it
Add custom-printed takeaway packaging
Use branded stickers, sleeves, or stamps
Include your logo, website, or Instagram handle
6. Using Packaging That Isn’t Delivery-Friendly
With the rise of food delivery apps, packaging must survive long journeys, stacking, and movement.
Why this is a problem
Containers tip over during transit
Lids pop open
Food arrives messy or cold
How to fix it
Choose delivery-optimised food packaging
Use stackable containers
Test packaging by simulating real delivery conditions
7. Forgetting Customer Convenience
Customers notice small details—containers that are hard to open, flimsy cutlery, or lids that snap back.
Why this is a problem
Frustrating customer experience
Reduced chances of repeat orders
Poor perceived value
How to fix it
Use easy-open, sturdy containers
Provide high-quality wooden cutlery
Ensure packaging is microwave-safe where possible
8. Buying Cheap Packaging Without Testing
Low-cost packaging might seem attractive, but it often leads to higher long-term costs due to wastage and customer dissatisfaction.
Why this is a problem
Containers break or leak
Food quality suffers
Increased complaints and refunds
How to fix it
Test packaging with actual menu items
Balance price, performance, and sustainability
Work with reliable UK packaging suppliers
Final Thoughts: Packaging Is an Investment, Not an Expense
Final Thoughts: Packaging Is an Investment, Not an Expense
For UK takeaways, packaging is not just a cost—it’s a business tool. The right packaging:
Protects your food
Strengthens your brand
Improves customer satisfaction
Supports sustainability goals
By avoiding these common packaging mistakes and choosing high-quality, eco-friendly, and delivery-ready food packaging, UK takeaways can stand out in a crowded market and build long-term customer loyalty.
